H&M does Bridal Dresses..
Brides can easily spend thousands on their dress for the big day.
But a growing trend for more affordable versions has seen two brands launch cut-price wedding ranges in recent weeks.
Women can now buy a gown for well under £100 – and retailers boast they can find an entire look for less than £400.
A growing trend for more affordable wedding dresses has seen high street brands ASOS and H&M both launch cut-price bridal collections in recent weeks. Pictured: This wedding dress from H&M costs just £149.99
Online store ASOS launched its 18-piece bridal collection earlier this month, with high street competitor H&M putting its latest range on sale next week.
The cheapest dress at ASOS is the Chi Chi London midi with short sleeves, which is just £65. The most expensive is £300.
Versions at H&M – which in the past has offered a bargain £60 gown – are a little pricier, from £149.99 to £399. The looks are part of its ethical Conscious Collection, and include a modern A-line gown with ripped jacquard, and a Seventies-style piece with lace sleeves.
But they are still considerably cheaper than the average wedding dress, which according to Brides Magazine costs £1,378.
Women can now buy a gown for well under £100 – and retailers boast they can find an entire look for less than £400. Pictured: This lace bridal gown from ASOS costs £250 – a fraction of the average wedding dress price
ASOS design director Vanessa Spence said that keeping prices low means brides can buy more than one outfit – for example, choosing a different look for the evening reception.
She said that it also leaves couples with ‘more money to spend on the actual wedding’.
The stores join the likes of Topshop, Monsoon and Coast in producing more wallet-friendly outfits. Even Tesco got in on the act last year, with a budget dress for just £80.
The looks are part of its ethical Conscious Collection, and include a Seventies-style piece with lace sleeves