Everyone’s talking about the Balmain x H&M Collab
Yesterday everyone was talking about this exciting collaboration!!
The news came straight from the red carpet at the Billboard music awards.
Walking the red carpet at the music bash in LA, Rousteing was joined by models Kendall and Jourdan, who both wore pieces from the forthcoming collection.
‘I want to talk to my generation − this is my main aim as a designer,’ says Olivier Rousteing about the collaboration. ‘H&M allows me the unique possibility of bringing everyone into the world of Balmain, getting a piece of the dream and creating a global #HMBalmaination: a movement of togetherness, fuelled on a hashtag. The collaboration felt extremely natural to me as H&M is a brand that everybody connects to. It calls for unity, and I am all for it’.
‘We are excited to have Balmain as our guest designer at H&M and to create a truly involving experience for everybody. With its mix of couture spirit and streetwear attitude, Balmain owns a unique style; opulent and direct, sensual and energetic. It is also closely linked to the entertainment and music worlds, which adds another element of surprise,’ adds Ann-Sofie Johansson, Creative Advisor at H&M.
I am a huge lover of the H&M Designer Collaborations and the Conscious Exclusive collections. This is definitely the most exciting yet and I hope I can grab a piece before they sell out! A while to wait as it wont hit stores till Nov 5th! Keep that in your diary! 🙂
Available from 5th November, in around 250 stores worldwide and online at hm.com, the collection will feature clothing and accessories for both ladies and men.
10 years of H&M’s designer collaborations
It’s hard to believe that H&M’s designer collaborations started over 10 years ago. From Karl Lagerfeld kicking things off in 2004, to Olivier Rousteing’s Balmain collection for 2015, see a snippet of each collaboration here.