Shara Designs Blog – reblog MFA 2014

by ChinaBambi


(Reblog from Shara Designs blog – MFA 2014)

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After months of preparation and eager anticipation, the 6th Annual ‘Midlands Fashion Awards’ took place on Friday October 24th at the Symphony Orchestra ‘CBSO centre’ in Birmingham. It was truly an outstanding evening that displayed design talent from all over the Midlands. Founded in 2009 by Jenny Eason, the awards have gone from strength to strength with sponsors this year including ‘Selfridges’, Resorts World, Lisa Shepherds Salons and many more.  The overall prize for the winners this year is a feature in both ‘Style Birmingham’ and ’69 Degrees magazine’, and of course the coveted title of being crowned ‘Young designer’ or ‘Emerging Designer’ of the year.


The evening was hosted by TV weather presenter Genelle Aldred, who prepared the audience for the magnificent showcase. The first category was ‘Young Designer of the year’, which displayed a variety of design perpectives from Sci – Fi by Jessica Hearnden,  pixelation  and ‘Cultural colour’ by Yasmin Khalid to Glitter and sparkle by Chloe Holingsworth. Beautiful laser-cutting techniques were shown by Emma Louise – Bishop Caines, whose collection had a very sports luxe element to it reminding me of Alexander Wang.


Next was the ‘Emerging designer’ and ‘Independent designer’categories that featured collections from both Anna Sanders and Matthew Gyde, who showed off their voluminous layering and lace placement skills. My personal favourite designs included crazy colourful designs from ‘Victoria Bramwell’ from her collection ‘Monsterz’. The designer who won the overall designer of the year award in 2010 said she was

‘ Happy to be back and showing a new collection at the MFAs 2014’. 

The YM (Yakshi Malhotra) knit wear collection I thought was spectacular! I loved the designer’s use of knit to create different textures within the garments. Beautiful digital prints were also placed thoughtfully on jumpers, and the fit of garments were spot on!  Other favourites included collection by Beverly White and her collection ‘Opulance’ one word – WOW!


After some time of deliberation and perhaps heated discussion, the judging panel had made their decision.

The winner of the ‘Young Designers’ category was the talented KamillaJones, who won the judges over with her mesmerising Japanese Martial arts inspired collection. Consisting of soft architectural shapes, beautiful metallic fabrics, and great execution of layering oversized and mixed textured pieces, congratulations were certainly in order for the designer who beamed with pride as she collected her award.

Kamilla Jones – Winning Collection

The Winner of the ‘Emerging designers’ category was the well-deserved ‘Michael Wallace’ who capitivated the judges with his stunning bridal couture. His showstopper pieces included a floor length lace dress, veils, silk ornganza and many carefully placed feathers.

Designs by Michael Wallace


 After collecting his award the designer exclaimed ‘It was worth it! All the late nights of staying up sewing, these kinds of things just really want to make you push forward. I’m going to carry on branching into the wedding dress scene, move to London and take the fashion world by storm’!

After Friday 24th the Midlands Fashion scene has certainly been put on the map. It was incredible to see designers from the Midlands all in one place being celebrated for their work. MFA’s you’ve done it again! See you Next year!

To find out more about the MFA’s go to their website or follow them on Twitter.

Source Shara’s blog



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